CONTACT USModern Storytelling for
Principals Media creates uniquely meaningful digital and traditional content to help our partners amplify their authentic voice and build relationships with other global leaders.
Ted Merz was Bloomberg’s Global Head of News Product for almost a decade. He spent the previous 16 years in senior executive roles at Bloomberg News, including as New YorkBureau Chief and Managing Editor for the Americas.
Dan Beaulieu has spent the past 20 years launching and leading media and communications companies on three continents. He was previously Chief Content Officer at News Deeply, a Director at the World Economic Forum, and one of the founders of The National newspaper in the UAE. He was also a senior journalist with AFP and Reuters.
We create deeply authentic and engaging content for CEOs, executives, andentrepreneurs, to raise their profiles and enhance their reputations.
Pair our partners with a world-class journalist with deep knowledge of their industry and build a deep relationship so we understand and capture their voice
Work with them to establish ambitious yet realistic goals, including the audience they want to reach
Map priority events and audiences to effectively target their storytelling and thought leadership
Create a comprehensive content strategy across both digital and traditional media
Develop and distribute their thought leadership and content to reach the right people at the right time
Review and optimize by continually monitoring results and tailoring our approach
Alpana Deshmukh
Great story Ted! The incremental aspect, evolution rather than revolution, you're right, it is those small things that make a difference. Reminded me of Sir David Brailsford and the aggregation of marginal gains.
Edward Roussel
You’re an excellent writer. To your point, best definition I heard about Bloomberg was that is was 100k company visits that translated into 1000 product improvements. Incremental pain points solved.
Scott Newton
Very well told story. Thanks Ted Merz, CFA ! The leaders I have had the privilege to work and collaborate with that pay attention to small details tend to get big results
Anita Zielina
Ted, can I just say how much I love your detailed, reminiscent stories on media/tech/Bloomberg? So nice to read. Amazing what wealth of experience you bring.
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Paras Doshi
Storytelling is a superpower. Ted Merz, you have been doing an excellent job at showcasing that superpower. Made me nostalgic about that townhall that Mike held! I hope all is well with you!