Principals Media is a digital-first storytelling company for companies and CEOs. We create uniquely authentic content and social media that helps companies and leaders connect directly with their audiences, enhance reputations and build relationships.
We specialize in ghostwriting authentic social media for CEOs and other executives who want to boost their profiles nationally and internationally. We also create brand media, thought leadership and newsrooms for companies to drive awareness and own conversations. Our team consists of senior journalists from major U.S. and global publications, including Bloomberg, The Wall Street Journal, and Reuters, and includes several Pulitzer Prize winners.
We’ve entered the era of the social CEO. LinkedIn and Twitter have transformed the business world, enabling CEOs and other leaders to connect directly with stakeholders. We do social media differently, however. We specialize in creating distinctive in-depth posts that educate, inspire and generate significantly more engagement.
More and more organizations are realizing the value of becoming their own media company. By producing high-quality brand journalism, you can position your firm as a trusted authority and generate affinity for your brand. Going one step further and investing in your own newsroom empowers you to become a source of truth in your industry and own the conversation
As a leader, your word carries substantial weight and has the potential to shape your company's image and reputation. Whether you need an op-ed or a keynote speech, our ghostwriters help you communicate ideas, vision, and expertise with clarity and impact. We take care to pair you with a business or finance journalist who understands your industry and can capture your unique insights.
Company websites typically include executive bios – but they're often little more than lists of titles and achievements. We believe we have a better solution – we've pioneered magazine-style personal profiles of company leaders that tell inspiring, relatable stories that deepen relationships with employees and stakeholders.
We believe in the art of storytelling and the rigor of journalism. We work closely with our partners to understand what success means to them and dive deeply into their goals and target audiences. We leverage decades of experience in some of the world’s top newsrooms to develop innovative content strategies for digital and traditional channels.
We help you define your goals, identify your target audience, and develop your voice and messaging. We also handle all your content ideation, planning, and creation. We apply rigorous journalistic standards to everything we do and pair you with senior journalists with deep knowledge of your industry.
Ted Merz was Bloomberg’s Global Head of News Product for almost a decade. He spent the previous 16 years in senior executive roles at Bloomberg News, including as New York Bureau Chief and Managing Editor for the Americas.
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